Independently proven. Naturally exceptional.
PURITY & SCIENCE
The remarkable qualities of New Zealand Manuka honey begin in nature.
Our responsibility is to verify them.
Every jar of Rare New Zealand Manuka honey is independently tested and certified to meet New Zealand's internationally recognised standards for authenticity, purity and quality.
Because confidence should rely on proof, not promises.
Not every honey labelled "Manuka" is the same.
New Zealand Manuka honey is one of the world's most scientifically tested natural foods. Before it can be exported as genuine New Zealand Manuka honey, every batch must meet the scientific definition established by New Zealand's Ministry for Primary Industries (MPI).
At Rare New Zealand, we go beyond minimum requirements.
Every batch is independently tested to verify authenticity, purity and quality before it reaches your table. Because trust begins with transparency.
Why testing matters.
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UMF-Certificate
The world's leading quality assurance system.
The UMF Quality Mark is recognised internationally as the benchmark for genuine New Zealand Manuka honey.
Unlike systems that measure only one compound, UMF independently verifies four naturally occurring quality markers that together confirm authenticity, potency, freshness and shelf life.
When you see the UMF mark on a Rare New Zealand jar, you can be confident it has met some of the world's highest standards for honey quality.
✓ Authenticity
✓ Potency
✓ Freshness
✓ Shelf life
✓ Traceability
What we test.
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Four markers. One standard.
Every UMF-certified jar is independently tested against four naturally occurring quality markers. Together, they verify the authenticity, potency, freshness and quality of genuine New Zealand Manuka honey.
Verified independently as part of the UMF Quality Mark.
Every batch.
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Independently Verified.
Every jar of Rare New Zealand Manuka honey is connected to a unique batch, creating a complete record of its journey from harvest to home.
From the location of the hive and the date of harvest to extraction, independent laboratory testing and final packing, every stage is carefully documented to maintain complete traceability.
It's a level of transparency that allows us to stand behind every jar we produce.
Traceability isn't simply about knowing where a product came from.
It's about giving you confidence that every jar contains exactly what the label promises.
By combining careful record keeping with independent testing and UMF certification, every batch can be verified for its authenticity, quality and origin.
Because trust should be built on evidence; not assumptions.
From backcountry New Zealand, to your table.
Every jar of Rare New Zealand honey is a direct expression of the remarkable land it comes from.
Honest. Rare. And entirely natural.