Purity you can trust,

backed by Science

Independent Testing for Authenticity & Potency

At Rare New Zealand, purity is not a claim - it’s a measured reality. Every batch of our Mānuka honey undergoes rigorous scientific testing to ensure it meets the highest global standards for authenticity, bioactivity, and potency. From the moment it leaves the hive to its final seal, our honey is proven pure, potent, and true to its New Zealand origin.

Every jar of Rare New Zealand Mānuka honey carries the UMF™ (Unique Mānuka Factor) certification - the world’s leading independent standard for Mānuka authenticity. Unlike single-factor systems, UMF verifies four key bioactive markers, ensuring you receive genuine, high-potency honey that performs exactly as promised

The Four UMF Quality Markers:

  • Methylglyoxal (MGO) - the active compound responsible for antimicrobial strength

  • Leptosperin - the signature compound found only in true Mānuka

  • Dihydroxyacetone (DHA) - the precursor to MGO that stabilises activity over time

  • Hydroxymethylfurfural (HMF) - ensures the honey has not been overheated or aged

UMF guarantees purity, potency, freshness, and authenticity - all backed by modern laboratory science.

Comparison chart of different UMF levels (10+, 15+, 18+, 20+) for manuka honey, explaining when to choose each level based on desired health support, including four quality factors: MGO (260-830 mg/kg), Leptosperin (>150-200 mg/kg), DHA (>250-500 mg/kg), and HMF (>40 mg/kg).

UMF™ Certified - A Global Benchmark of Trust

A black and white logo with the letters 'UMF' inside a hexagon and the registered trademark symbol near the bottom right.

Rare New Zealand is proud to carry the UMF™ Quality Mark, one of the most respected honey certifications in the world. Only products harvested, tested, packed, and sealed within New Zealand qualify for this strict rating system.

The UMF™ mark guarantees:

  • purity

  • authenticity

  • potency

  • proper handling and storage

  • traceability back to origin

This means every jar of Rare New Zealand honey is exactly what it claims to be - nothing more, nothing less.

A jar of Manuka honey on a wooden surface outdoors, with bees and bee activity around the jar and a piece of honeycomb in the foreground. The background shows a field and blue sky.
Silhouette of a silver fern leaf with text 'NEW ZEALAND.COM' and license number '100609' beneath.

The FernMark —

Proof of New Zealand Origin

Our products also carry the New Zealand FernMark, an official government endorsement proving that our honey is genuinely made, tested, and packed in Aotearoa. This protects consumers worldwide from imitation Manuka honey and reinforces that every jar meets New Zealand’s highest export standards.

Head to FernMark Website →
A dark brown bottle with a black lid, labeled with a black and gold design, featuring a map of New Zealand and a QR code.

Traceable from Hive to Jar

Transparency is part of purity.
Every batch of Rare New Zealand Mānuka honey is fully traceable - from the hive sites across the Central North Island to the final sealed jar.

Beekeeper wearing a protective suit and gloves inspecting a honeycomb frame filled with bees.

Using batch codes, customers can verify:

  • origin

  • UMF certification

  • laboratory test results

  • jar-specific MGO content

Purity isn’t just measured - it’s open for anyone to see.

A jar of Rare New Zealand Manuka honey with a honey dipper dispensing honey into the jar. A piece of honeycomb with bees on it and a background of white flowering plants.

Science Makes the Honey Rare.

Nature Makes It Extraordinary.

Every jar of Rare New Zealand honey is a direct expression of the remarkable land it comes from. Honest. Rare. And entirely natural.

Our purity and science standards exist for one reason: to protect the natural complexity of the honey the bees create.

Experience Rare New Zealand Manuka Honey.

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